| February 11th, 2016
Chipotle Mexican Grill Offers Free Burrito “Raincheck”
By: journeymagazine
Words By: Peterson Andre
If your burrito fix was compromised because of Chipotle Mexican Grill’s Feb. 8 close, you just might be in luck.
Chipotle,free burritos to customers after being closed until 3 p.m. The restaurant is running the promotion on their website where customers can text the word “raincheck” to 888-222.
“If we messed up your plans today, follow the steps and we’ll hook you up,” chipotle.com said
The company held their company wide food safety briefing after numerous outbreaks of norovirus and E. coli sickened customers last year.
Chipotle allowed eager customers to follow the briefing through Twitter and Periscope. CEO Steve Ells apologized for the illnesses while Co-CEO Monty Moran explained steps the company has taken to ensure food safety and eliminating future outbreaks.
Photo Courtesy of Chipotle.com/ Graphic shown on website during temporary closing
Several of Chipotle’s competitors have jumped at the chance to promote their food during the restaurant chains’ temporary closure.
More than 200 Freshii’s restaurant will offer certain Mexican food choices at half off on Monday.
Moe’s Southwest Grill, which has about 600 locations, is rolling out an ad campaign branding itself as customers’ “Rebound Burrito,” and will offer buy one get one free burrito coupons.
On The Border Mexican Grill & Cantina is also using Chipotle’s meeting as an opportunity to launch to-go lunch boxes filled with a burrito or burrito bowl at a discount on Monday only. They normally cost about $8.50 to $10.50, while Monday’s deal will offer them for $5-$6.
Despite efforts made by the company, some local residents still aren’t sold. Jevon Floyd, 25, from Miami, FL and recent Florida A&M University graduate explains how this doesn’t changes his mind about the restaurant.
“I’m not a big fan of chipotle, I don’t buy food there. You had E. coli I don’t want no free burrito,” Floyd said.
Haile Robertson, 19, Pre-Occupational Therapy student from Palm Beach, FL believes this promotion shows great customer appreciation.
“I think it’s their way of trying to gain customers’ trust back,” Robertson said.
Chipotle has put all their resources to resolve this situation we look forward to who these efforts turn the perception around.
